News 2017-10-10T19:50:56+00:00

Pharma Marketing News

  1. Look out, Allergan: Doctor surveys show the 'Botox competitive threat is real' - January 18, 2018 at 4:24 pm
    Analysts have previously signaled that market shar [...]
  2. Boehringer's Gilotrif widens its reach in crowded EGFR lung cancer field - January 17, 2018 at 3:02 pm
    Boehringer Ingelheim’s Gilotrif is up agains [...]
  3. AbbVie's silent IBD awareness ad sparks angry backlash but also draws support - January 17, 2018 at 1:43 am
    One of AbbVie's latest TV ads for IBD awarene [...]
  4. Merck's Keytruda nabs new data to rival Bristol-Myers' Opdivo at fending off melanoma's return - January 15, 2018 at 2:24 pm
    Merck & Co. and Bristol-Myers Squibb have been [...]
  5. Novo Nordisk teams with 'Black-ish' star Anthony Anderson for small-screen diabetes diagnosis - January 14, 2018 at 8:00 pm
    Actor Anthony Anderson is a comedian, but whe [...]
  6. McCann Health hires first global digital chief, emphasizing growth and importance of digital - January 14, 2018 at 4:15 pm
    McCann Health has hired its first global chief dig [...]
  7. Merck, Eisai nab Keytruda-Lenvima 'breakthrough' in quickly crowding kidney cancer field - January 12, 2018 at 3:07 pm
    Bristol-Myers Squibb’s Opdivo is currently t [...]
  8. After 5 years, Eliquis' growth ceiling is nowhere in sight: Bristol-Myers CEO - January 10, 2018 at 3:28 pm
    People often ask Bristol-Myers Squibb CEO Giovanni [...]
  9. Alexion aims for best-ever Soliris launch with new myasthenia gravis indication - January 10, 2018 at 2:40 pm
    Alexion’s rollout of Soliris in generalized [...]
  10. Eyelove, the sequel: Jennifer Aniston reprises her starring role in Shire's dry eye awareness push - January 10, 2018 at 12:48 pm
    Time for more eyelove—and more Jennifer Anis [...]
  11. Allscripts snaps up rival Practice Fusion, the largest free EHR vendor, in $100M deal - January 9, 2018 at 11:13 pm
    Allscripts is shelling out $100 million to buy its [...]
  12. Sanofi and Regeneron's Dupixent launch is about to get a cash infusion - January 8, 2018 at 3:56 pm
    Sanofi and Regeneron have high expectations for Du [...]
  13. Can Snapchat’s rumored 3-second unskippable ads work for pharma? - January 8, 2018 at 1:31 am
    The door to Snapchat may be opening a bit wider fo [...]
  14. Roche partners with Accenture for data integration on cancer tumor board software solution - January 7, 2018 at 11:37 pm
    Roche’s foray into personalized healthcare s [...]
  15. Pernix lays off another 41 sales staffers as Treximet generics loom - January 5, 2018 at 4:23 pm
    It’s been just a year and a half since Perni [...]
  16. Novartis' Kisqali, playing from behind, grabs 'breakthrough' in younger women - January 5, 2018 at 3:14 pm
    Trailing in the wake of Pfizer’s Ibrance, No [...]
  17. Look out, Teva: Mylan's Copaxone copy has already captured serious share - January 4, 2018 at 4:11 pm
    Mylan’s long-acting Copaxone copy won FDA ap [...]
  18. AbbVie, Pfizer drive 2017 pharma TV ad spending above 2016's tally - January 3, 2018 at 3:13 am
    Think you saw a lot of TV ads for drugs in 2017? T [...]
  19. AbbVie tops the TV ad-spend pile one more time to close out 2017 - January 3, 2018 at 1:49 am
    AbbVie’s Humira ended the year as it spent t [...]
  20. Pfizer defends kidney-cancer position with Bavencio 'breakthrough' - January 2, 2018 at 4:19 pm
    Pfizer has long expected immuno-oncology rivals to [...]
Meeting Connect

Comply